Case study · RideShareMechanic · Automotive tech
Leaning in on the funnel.
Conversion rates up nearly 50% — plus the revenue operations to sustain it.
Start narrow, earn the wider mandate.
RideShareMechanic, a platform for virtual vehicle inspections, started with a social-media gap and ended with Kyle Hamer running marketing and revenue operations across the business. Through funnel optimization, conversion rates rose by roughly 50%, the work managed on an OKR cadence with weekly accountability.
The situation.
The initial problem was narrow: a gap in social media. But narrow problems in an early-stage company are rarely the whole story. As the work progressed, the real opportunity surfaced — email, marketing, and revenue operations that weren’t yet pulling together.
The mandate.
Start with social, then take on the bigger job: strategy across social and email, and revenue operations — eventually stepping into more direct control of revenue. The throughline was conversion.
The work.
- 1Close the social gap — the narrow problem that opened the door.
- 2Expand to the funnel — strategy across social and email, end to end.
- 3Stand up RevOps — the operations to make conversion repeatable.
- 4Run on a cadence — OKRs with weekly accountability.
The results
The results.
Conversion rates increased by about 50% through the funnel work — a step-change for an early-stage platform where every point of conversion compounds. The CEO extended the engagement and planned a larger contract.
In their words
What the client said.
“Kyle is somebody who leans in when there's a problem to be solved.”
Why it transfers.
This is the revenue-operations core of the practice in miniature: find where the funnel actually leaks, fix it with systems rather than more spend, and run it on an accountable cadence. The expand-over-time pattern — start narrow, earn the wider mandate — is the fractional model working as intended.
FAQ
Common questions
How much did RideShareMechanic's conversion rate improve, and what caused it?
Conversion rose roughly 50%, driven by funnel optimization rather than more spend. The work covered strategy across social and email end to end, plus the revenue operations to make conversion repeatable. For an early-stage platform, every point of conversion compounds — which is why the funnel came first.
RideShareMechanic started as a social media project — how did it become the whole revenue function?
The narrow problem opened the door, then the real one surfaced. Email, marketing, and revenue operations weren't pulling together at RideShareMechanic. Scope expanded from closing the social gap to running marketing and revenue operations across the business, with Kyle stepping into more direct control of revenue.
How was the RideShareMechanic work kept accountable week to week?
OKRs with weekly accountability. Objectives set the target; the weekly cadence forced the check-in. For an early-stage company where scope kept widening — social, then email, then revenue operations — that cadence is what keeps expanding scope from turning into drift. Conversion stayed the throughline.
RideShareMechanic is automotive tech — does that funnel work transfer to B2B SaaS?
RideShareMechanic is an automotive-tech platform for virtual vehicle inspections — early-stage, not enterprise SaaS. The transferable part is the method, not the market. Find where the funnel actually leaks. Fix it with systems instead of more spend. Then run it on an accountable cadence.
Did RideShareMechanic's CEO keep Kyle Hamer on after the first project?
Yes. The CEO extended the engagement and planned a larger contract after conversion improved. The client's own summary: Kyle leans in when there's a problem to solve. That's how a social-media project turned into running marketing and revenue operations across the business.
Where's your funnel leaking?
Thirty minutes on your number and where the engine leaks.