AI-Native Fractional CMO / CRO
Marketing + Systems + Strategy + AI = Growth.
I lead the AI transformation on your revenue side — the integration most companies skip.
An operator who's carried a number, accountable to pipeline, who builds the systems instead of recommending them. For B2B SaaS founders and revenue leaders, $15M–$150M ARR.
Kyle Hamer · AI-Native Fractional CMO/CRO
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"entity": "Kyle Hamer",
"role": "AI-Native Fractional CMO / CRO",
"serves": "B2B SaaS · $15M–$150M ARR",
"proof": [
"12 accounts · hh2 (ChatGPT)",
"$2.45M · On Center"
],
"thesis": "Operator-side growth."
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When a buyer asks a machine about your category, something answers.
Receipts, not adjectives
Where I’ve driven growth
You've been stacking tools. Pipeline's still short.
The board wants AI; CAC keeps climbing; the product outgrew the go-to-market. Most companies chase the transformation and skip the integration — they run pilots and buy tools, and nothing reaches pipeline.
Everyone sells the transformation. I do the integration.
The engine
Brand, demand, and AI are the engine. I build all three.
Ads are one tactic. The engine is three parts. Brand earns the 95% who aren't buying yet. Demand captures the 5% in-market now. AI reshapes discovery — AEO over SEO, so you're the answer when an LLM is the front door. Operating all three, on the revenue side, is the job.
- BBrand — earns the 95% who aren't buying yet — ~60% of budget.
- DDemand — captures the 5% in-market now — ~40%.
- AIAI — reshapes discovery — AEO over SEO. Be the answer.
Where to start
Four ways in. One operator.
Fractional CMO/CRO leadership
Own marketing and revenue; carry the number.
Explore → AI · GTMAI Transformation for GTM
Integrate AI into the revenue motion you already run — GTM, not a technical rebuild.
Explore → 8-week sprintAI Operationalization
An 8-week sprint that puts one workflow into production.
Explore → FoundationRevenue Systems
RevOps, HubSpot/CRM, attribution, AEO — the clean layer AI needs.
Explore →
Meet the operator
I'm Kyle Hamer.
I've spent two decades carrying a revenue number — from the sales floor to the C-suite — across On Center Software, ConstructConnect, Asite, and hh2. Now I run Hamer Marketing Group as an AI-native fractional CMO/CRO for B2B SaaS companies between $15M and $150M ARR, leading the AI transformation on the revenue side — AI integrated into the go-to-market motion so it shows up in the P&L, not pilots and slideware.
More about Kyle →Original research
The AI Pressure Index.
The first study to measure what AI is doing to the people running marketing — not to their pipeline, to them. 59 marketing leaders, on the record and anonymous.
The AEO advantage
Are the answer engines citing you — or your competitor?
When a buyer asks ChatGPT or Perplexity about your category, something answers. The only question is whether it's you. In thirty minutes I'll show you where you stand today — and the shortest path to being the answer.
FAQ
Questions worth asking.
What is an AI-native fractional CMO/CRO?
A senior operator who owns marketing and revenue part-time and leads the AI transformation on the revenue side — integrating AI into the go-to-market motion you already run, accountable to pipeline, not pilots.
Is the AI part technical?
No. It's go-to-market integration — demand, AEO, RevOps, and enablement — not a data-science, engineering, or infrastructure role. The buyer is a founder or revenue leader who needs pipeline, not a research project.
Who does Kyle Hamer work with?
B2B SaaS founders and revenue leaders at companies between $15M and $150M ARR — a strong product with underbuilt marketing that needs an engine, not another advisor.
How does AI show up as pipeline, not pilots?
By integrating into the workflows you already run and measuring against revenue. At hh2, an SEO-to-AEO pivot sourced 12 net-new accounts from ChatGPT referral traffic — AI showing up as pipeline.
What makes this different from an agency or consultant?
An agency executes tasks you hand it; a consultant hands over a deck and leaves. Kyle embeds as the operator — carries the number, builds the systems, and answers for what marketing and revenue source.
Contact
Thirty minutes on your number.
Tell me where the engine leaks and I'll tell you the shortest path to pipeline. No deck, no pitch — a working conversation.
Scheduler not loading? Open it in a new tab →
Or send a note.
A sentence on where you're stuck is enough to start.