About
Marketing's not soft. It's the P&L.
Two decades carrying a number, sales floor to C-suite.
The short version
Who Kyle Hamer is.
Kyle Hamer is an AI-native fractional CMO/CRO for B2B SaaS companies between $15M and $150M ARR. He's spent two decades carrying a revenue number — from direct sales to senior marketing leadership at On Center Software, ConstructConnect, Asite, and hh2 — and now runs Hamer Marketing Group, embedding as a fractional operator accountable to pipeline. He leads the AI transformation on the revenue side: not pilots and slideware, but AI integrated into the go-to-market motion so it shows up in the P&L.
The arc
From the sales floor up.
Direct sales first, then marketing leadership — so the marketing has always answered to a number.
More than twelve years deep in construction-technology SaaS — the domain that still sharpens every engagement. Then fractional, by choice: the same C-level judgment, embedded where it moves the needle fastest.
How he works
The operating beliefs.
Kyle's ownable IP — the lenses behind every engagement.
Build for the 95%
Only ~5% of the market is buying now; build for the 95% who buy later, or starve the future quarter.
Brand-to-demand discipline
A budget split that resists strip-mining demand — brand earns the future, demand captures the now.
Integration over transformation
AI earns its place in production and the P&L, not the demo. Everyone sells the transformation; I do the integration.
AEO over SEO
The buyer increasingly asks a machine. Get cited, not just ranked — be the answer when an LLM is the front door.
Proof & credentials
Real, verified.
Marketo Certified Expert. HubSpot certified. See the full picture on Results & reviews and the case studies.
Off the clock
Build real things that compound.
Relocating to rural acreage in the Cedar Rapids, Iowa corridor and building Hamer Homestead — a farm-to-face venture and a working homestead.
The throughline with the consulting work: build real things that compound, and don't outsource the judgment.
Let's talk about your number.
Thirty minutes on where the engine leaks — and the shortest path to pipeline.