About
Marketing's not soft. It's the P&L.
Two decades carrying a number, sales floor to C-suite.
The short version
Who Kyle Hamer is.
Kyle Hamer is an AI-native fractional CMO/CRO for B2B SaaS companies between $25M and $150M ARR. He's spent two decades carrying a revenue number — from direct sales to senior marketing leadership at On Center Software, ConstructConnect, Asite, and hh2 — and now runs Hamer Marketing Group, embedding as a fractional operator accountable to pipeline. He leads the AI transformation on the revenue side: not pilots and slideware, but AI integrated into the go-to-market motion so it shows up in the P&L.
The arc
From the sales floor up.
Direct sales first, then marketing leadership — so the marketing has always answered to a number.
More than twelve years deep in construction-technology SaaS — the domain that still sharpens every engagement. Then fractional, by choice: the same C-level judgment, embedded where it moves the needle fastest.
How he works
The operating beliefs.
Kyle's ownable IP — the lenses behind every engagement.
Build for the 95%
Only ~5% of the market is buying now; build for the 95% who buy later, or starve the future quarter.
Brand-to-demand discipline
A budget split that resists strip-mining demand — brand earns the future, demand captures the now.
Integration over transformation
AI earns its place in production and the P&L, not the demo. Everyone sells the transformation; I do the integration.
AEO over SEO
The buyer increasingly asks a machine. Get cited, not just ranked — be the answer when an LLM is the front door.
Proof & credentials
Real, verified.
Marketo Certified Expert. HubSpot certified. See the full picture on Results & reviews and the case studies.
Off the clock
Build real things that compound.
Relocating to rural acreage in the Cedar Rapids, Iowa corridor and building Hamer Homestead — a farm-to-face venture and a working homestead.
The throughline with the consulting work: build real things that compound, and don't outsource the judgment.
FAQ
Common questions
Who is Kyle Hamer?
Kyle Hamer is an AI-native fractional CMO/CRO for B2B SaaS. He spent two decades carrying a revenue number, from direct sales to senior marketing leadership at On Center Software, ConstructConnect, Asite, and hh2. He now runs Hamer Marketing Group, embedding as a fractional operator accountable to pipeline. The AI work sits under the revenue seat, not a technical one.
What companies has Kyle Hamer worked for?
Five, counting his own. On Center Software as VP of demand. ConstructConnect as VP after the merger. Asite as CMO, running the rebrand and GTM. hh2 as SVP, where the SEO-to-AEO pivot happened. Now Hamer Marketing Group, where he works as a fractional CMO/CRO. More than twelve years of that sits in construction-technology SaaS.
Does Kyle Hamer have a sales background or a marketing background?
Sales first, then marketing. Kyle started in direct sales and moved into senior marketing leadership, so the marketing has always answered to a number. Two decades of it, sales floor to C-suite. That order is why the fractional work covers both the CMO and the CRO seat.
Why did Kyle Hamer go fractional instead of taking a full-time CMO job?
By choice, not by circumstance. Fractional puts the same C-level judgment inside the companies that need it most, without a permanent executive line on the payroll. You get an operator who has carried the number, embedded in the work, accountable to pipeline instead of a slide deck.
What certifications does Kyle Hamer have?
Marketo Certified Expert and HubSpot certified. Those sit under two decades of running the systems in-house rather than advising on them. Kyle led demand at On Center Software, post-merger brand at ConstructConnect, the rebrand and GTM at Asite, and the SEO-to-AEO pivot at hh2.
Let's talk about your number.
Thirty minutes on where the engine leaks — and the shortest path to pipeline.