Free tools
Try the thinking before you buy the engagement.
Four free tools that show how I actually work — the same first-look diagnostics I run at the start of an engagement, made self-serve.
AEO Check
Score how ready your brand is to be the answer AI gives.
Launch → Free toolAI Readiness
Score where your revenue org sits on the path to AI.
Launch → Free toolProgram Optimizer
A fractional CMO's first look at your marketing.
Launch → Free toolAsk the Operator
Find the biggest leak in your revenue engine.
Launch →Why they're free
The diagnostic muscle, on the house.
These are the same first-look diagnostics I run at the start of an engagement, made self-serve. They give a real read and they show how I think — which is the point. The free version finds the problem; the engagement fixes it.
FAQ
Common questions
Which of these free tools should I start with?
Start with Ask the Operator if you don't know where the problem is — it names the biggest leak in eight questions. Already know it's marketing? Program Optimizer. Weighing AI? AI Readiness. Worried buyers are asking ChatGPT instead of Google? AEO Check. Each runs in two minutes.
Are these tools actually free?
Yes — no email wall, no payment, no trial. They run in your browser and give a real read, because showing how the thinking works is the point. The free version finds the problem; the engagement fixes it. They're the same first-look diagnostics run at the start of an engagement.
What's the difference between the AEO Check and the AI Readiness check?
AEO Check scores whether AI assistants can cite you — content, schema, authority, and reach. AI Readiness scores whether your revenue org can absorb AI at all — data, process, adoption, and governance. One is about being found by machines. The other is about using them.
How accurate can a two-minute self-assessment be?
Accurate enough to find the constraint, not to fix it. Eight honest answers will point at the right area — the same four areas an operator probes in a first call. What it can't do is measure your actual numbers. That takes access to your systems and a working session.
Will someone contact me if I run one of these tools?
No. The tools ask for no email and no form, so finishing one doesn't trigger a call or a sequence. Your result appears on screen and the next move stays your call. If something surfaces worth fixing, you book the working session when you're ready.
Ready for the real version?
When a tool surfaces something worth fixing.