Free tool · CMO assist
A fractional CMO's first look at your program.
Where your marketing is leaking — in two minutes. The same things I'd ask in a first call, turned into a quick diagnostic.
Two minutes. Eight questions.
Across positioning, demand, conversion, and measurement. Runs in your browser — no email wall.
What you get
The week-one read.
A prioritized first look: where the program is leaking, what to fix first, and what's a distraction — the kind of clarity a fractional CMO gives in the first week, for free. Where the leak is in the plumbing, it points at revenue systems.
FAQ
Common questions
How long does the Program Optimizer take?
About two minutes, eight questions, and no email wall to see your result.
What will I learn?
Where your marketing program is leaking, what to fix first, and what's a distraction.
How do I audit my own marketing program?
Score four areas honestly: positioning, demand, conversion, and measurement. Rate each one, then find your weakest — that's the constraint, and everything else is a distraction until it's fixed. The Program Optimizer does exactly that in eight questions and shows the four scores side by side.
What does a fractional CMO look at in the first week?
Four things, in order. Can a stranger tell what you do in ten seconds? Does pipeline arrive predictably or in bursts? Does the funnel hold and the sales handoff stick? Can you attribute pipeline to what marketing actually sourced? The weakest answer is what gets fixed first.
Should I fix positioning first or spend more on demand gen?
Positioning first, every time. If buyers can't tell what you do and why you're different, more demand spend just buys more expensive confusion. Sharpen who it's for and why you — then open the tap. The Optimizer flags which of the two is actually your weak spot.
Want it fixed, not just flagged?
Thirty minutes on the highest-value fix and how fast it moves the number.