Case study · BuildBuddy · ConTech estimating
Sharper email, cleaner data, more clients.
Email and content that moved the metrics — on top of a ~20,000-lead CRM finally cleaned up.
The unglamorous fundamentals behind marketing that actually performs.
BuildBuddy, which provides take-off and estimate services for construction companies, engaged Kyle Hamer to improve its email and content marketing and grow its customer base. The work paired campaign strategy and content with the unglamorous fundamentals — analytics tracking and a cleanup of a CRM holding roughly 20,000 leads.
The situation.
BuildBuddy needed to communicate better with current and future customers and turn that into growth. The email program wasn’t pulling its weight, and underneath it sat a CRM of about 20,000 leads carrying duplicates and false data.
The mandate.
Improve email marketing and content to grow the customer base — and fix the data foundation so the marketing on top of it could actually perform.
The work.
- 1Rebuild email & content — a program built to communicate and convert.
- 2Instrument it — analytics tracking so performance was visible.
- 3Clean the CRM — ~20,000 leads de-duplicated and purged of false data.
- 4Tie to growth — campaigns aimed at growing the client base, not vanity opens.
The results
The results.
Because the role was to lift the effectiveness of ongoing campaigns, attribution to a single source was hard — but the metrics they tracked all moved in the right direction, and the client base grew.
In their words
What the client said.
“I think his experience in the construction industry was a significant benefit to our project.”
Why it transfers.
BuildBuddy is the construction-technology depth in miniature — 12+ years across ConTech means the marketing fits the market without a ramp-up. It’s also a clean illustration of audit-before-automation: cleaning a 20,000-lead CRM is the same foundation work every AI initiative depends on.
FAQ
Common questions
What was wrong with BuildBuddy's CRM?
It held roughly 20,000 leads carrying duplicates and false data. The email program wasn't pulling its weight, and the mandate was to fix the data foundation so the marketing on top of it could actually perform. The cleanup de-duplicated the list and purged the false records.
Did BuildBuddy's numbers move after the email and content rebuild?
Yes. The metrics BuildBuddy tracked all moved in the right direction and the client base grew. The campaigns were aimed at growing that base, not at opens and clicks. Analytics tracking was added at the same time so performance was visible rather than assumed.
Why can't BuildBuddy's growth be attributed to a single campaign?
Because the role was to lift the effectiveness of campaigns already running, not to launch a separate program alongside them. When you improve the existing engine, single-source attribution gets hard. What's honest to say: the tracked metrics moved and the client base grew.
Did Kyle Hamer have to learn construction before marketing BuildBuddy?
No. Twelve-plus years across construction technology meant the marketing fit the market without a ramp-up — BuildBuddy sells take-off and estimate services to construction companies. Its CEO and founder told Clutch that construction industry experience was a significant benefit to the project.
What did the BuildBuddy engagement include besides email?
Content marketing, analytics tracking, and the CRM cleanup. Four moves in order. Rebuild email and content. Instrument it so performance was visible. Clean roughly 20,000 leads of duplicates and false data. Then point campaigns at client-base growth instead of vanity opens.
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